Wednesday, March 18, 2009

White Trash Marketing

I saw an ad for one of those direct marketing schemes on TV today. I've seen them several times before, and I always wondered why all of the "success stories," i.e., the actors who got the parts to play the allegedly successful people, were always excited about the RVs they were able to buy. I always thought that was odd. Why was a RV such a prize, other than to show that you could have that much disposable income to piss away on something like that. And then I realized why they do it. They are marketing to people who already in trailers. A big fancy RV would be a big step up for them. Anyone who lives in an actual home (that they own) wouldn't buy into a crappy pyramid scheme like that unless they weren't educated enough to know the difference. Also, they would be stupid enough to believe you could make $8000 per week selling vitamins to their friends.

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